Innovation | April 8, 2022

Let’s leave mars behind and secure the future on earth

Relax! This will not be another catastrophic blog about how we are all f..up!

At this point, I assume you've already watched all the trending documentaries on Netflix and read more than 10 posts on the same topic. So let's save ourselves some time and get straight to the point… WHAT ARE WE GOING TO DO???

Oops.. the panic monster woke up.

The truth is that fear has always been a very powerful emotion and has been crucial in the survival of the human race. We could say that it is one of the motivations that make us innovate, and to make a long story short, we are now like crazy looking for life on other planets for fear of losing it on the one we live on.

Thanks panic monster… We're off to Mars!

The truth is that fear has always been a very powerful emotion and has been crucial in the survival of the human race.

And if you ask me, obviously I'd go to Mars in a second. But right now it would be horrible, first we would have to create favorable conditions. Mars supports radiations that are not assumable by humans. All the things we associate with life on Earth, all the behaviors we have created, at the moment, we simply can't do them when we think about living on Mars.

In this scenario, we at TheCUBE understood a long time ago that as we figure out how to go and really enjoy life on Mars, and if we want to leave something good for our children's children's children so that they can come to the Earth for tourism, the "least harmful" solutions will no longer be enough,

We need radical solutions to solve the biggest problems on earth, and to do it so, we need to leverage technology, startups and innovation as a vehicle towards sustainability. Actually, I think the key is to understand that from now on there will be no innovation without sustainability.

Entonces, mientras trabajas en ese plan a cinco años de sostenibilidad, es también momento de pensar en formas rápidas y ejecutables en las que tu marca pueda responder a las necesidades de un mundo en crisis. Necesitamos una transición hacia soluciones regenerativas en la Tierra mediante la implantación de sistemas neutros en carbono y de circuitos cerrados con producción integrada de alimentos, tratamiento de aguas y gestión de residuos y, si lo piensas, este es exactamente el mismo sistema que necesitaremos en el futuro en Marte. ¡Tachán! ¡No se desperdiciará ningún esfuerzo! 

And if this sounds unrealistic to you, please contact our scouting team and they will share with you some of the top-startups we have scouted with impactful solutions in sectors such as mobility, food, energy, health and many more, and how some of our corporate-partners are collaborating with them.

I hope killing the idea of escaping to Mars has activated your panic monster and your curiosity on sustainability and we hope to find you in our next posts, where we will share more about where we stand on sustainability and how we are going at it since a few years ago. 'Cause, you know while others dream about making an impact in the world, we're actually making it happen!

Yes, I have my dream job…

Michelle Linares
Chief Operations Officer

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