A program designed to leverage internal talent and proprietary methodologies to address key company challenges and create innovative business models. Since 2018, TheCUBE has been a strategic partner, working alongside Mercedes-Benz to foster a culture of innovation. Teams in the intrapreneurship program tackle two of the company's most pressing innovation challenges, and the most promising ideas enter an incubation and acceleration program. Here, TheCUBE and Mercedes-Benz teams collaborate in a startup-mode environment, with support in business, technology, marketing, and innovation to develop scalable solutions internally.

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Each year, workshops are held with different teams, aiming to inspire employees with the latest trends and innovations, including talks on topics like Generative AI to boost productivity and the future of mobility. These workshops also provide a dynamic and engaging environment to encourage collaboration, enhance project management skills, and tackle risk management scenarios. Over the past four years, more than 150 Mercedes-Benz employees have participated in these workshops, held in both Madrid and Lisbon.