A world-leading food & beverage corporate challenged us to revitalize the traditional trade channel and stand out in the fiercely competitive impulse buy segment. With over 120K points of sale in Spain, they sought a new way to strengthen customer loyalty among younger consumers and drive category growth.

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To tackle this, we conducted in-depth research that went beyond just young customers—we analyzed societal dynamics and trends across industries to uncover non-obvious insights that would resonate with the target audience. Multiple digital tests were run to fine-tune the platform’s market fit, guiding the creation of a dynamic loyalty platform. This platform allows users to accumulate points through purchases and weekly challenges at partner stores, fostering stronger connections between local businesses and consumers.

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As a result, local shops now have a system that drives consistent interaction and loyalty with younger customers, while the corporate successfully reinforced its brand presence and deepened engagement with new audiences.