A leading food company challenged us to create new business opportunities beyond their core offerings while leveraging their existing strengths. Through extensive research utilizing AI to analyze societal and technological trends, we identified the growing potential of the silver economy, focusing on the specific needs of the elderly population. Recognizing the increasing demand for health-conscious, personalized nutrition, we developed a service tailored to seniors’ dietary requirements.

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Through rigorous testing, we refined our offering and gained valuable insights, such as the importance of simplified communication and user-friendly packaging to enhance adoption. We explored hybrid sales channels and logistics to ensure seamless operations while hosting multiple community engagement events to foster trust and connection with the elderly.

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As a result, the company successfully developed a new business model with innovative products and services, enabling them to learn from a new customer segment and anticipate future trends. This initiative not only significantly improves the quality of life for seniors but also taps into a growing market that aligns with both corporate capabilities and evolving consumer needs.